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November 4, 2005

Carissa's Column: Magazine Publishers of America

Magazine Publishers of America (http://www.magazine.org//home/) is an association that bills itself as “The Definitive Resource for the Magazine Industry.” The association’s website provides articles, reports, and statistical tables in areas such as Advertising, Circulation, Editorial, Government Action, and Finance & Operations. As with most association websites, a considerable amount of content is restricted to members, but there is enough quality free content on this site to make a visit worthwhile. Some areas that might be of interest:

Advertising Trends
http://www.magazine.org/Advertising_and_PIB/Ad_Trends_and_Magazine_Handbook/

Circulation Trends
http://www.magazine.org/Circulation/circulation_trends_and_magazine_handbook/

Editorial Trends (from the American Society of Magazine Editors)
http://www.magazine.org/Editorial/Editorial_Trends_and_Magazine_Handbook/

Market profiles for the African-American/Black, Asian-American, Hispanic/Latino, and Teen markets
http://www.magazine.org/Advertising_and_PIB/Ad_Categories_and_Demographics/

The Magazine Handbook – A Comprehensive Guide for Advertisers, Advertising Agencies and Consumer Magazine Marketers 2005/06
http://www.magazine.org/content/Files/MPAHandbook05.pdf

Posted by choller at November 4, 2005 4:10 PM Posted to Carissa's Column