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October 26, 2005

Business News: So, How Many Calories are in that Quarter Pounder?

Mc Donald's announced a new nutrition labeling initiative at a news conference in a Chicago restaurant Tuesday.

According to the New York Times:

The nutrition labeling, which is intended to be even easier to read than the labels on packaged foods, will tell customers how many calories, grams of fat, protein, carbohydrates and sodium are in each product and will include a chart showing the percentage of the government's recommended daily intakes.

Such information is already available to consumers in brochures in McDonald's restaurants and on the company's Web site. But McDonald's executives said Tuesday that they had decided to make it more available and more accessible to customers. "This format makes it easier to understand and to read our nutrition information," said Cathy Kapica, global director of nutrition at McDonald's.

LINK to rest of article

Posted by Becky at October 26, 2005 10:39 AM Posted to Marketing