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October 12, 2005

Business News: Fast Company's 2005 Customers First Awards

Fast Company's Customer Champions:

Netflix
Panera Bread
Talbots
Cabela's
W Hotels
Intuit
Build-A-Bear
Craigslist
Travelocity
Kiehl's
Virgin Atlantic
Best Buy
USAA
Zappos
Whole Foods Market

Their criteria? To find them, FC turned to a panel of experts. As they wrote:
"Armed with their suggestions, we looked deeply into more than 30 names before deciding on 15 finalists. Our criteria? The originality of their practices, the number of times they were nominated, and the freshness of their stories (we love JetBlue, too, but were on the hunt for new names). Once again, we turned to ForeSee Results, a customer-satisfaction measurement firm, to help us administer an online survey. We asked respondents to rate our finalists in four key areas: overall satisfaction, customer service, whether they'd do business with the company again, and whether they'd recommend the brand to others."

Go here to read other articles in the latest issue.



Posted by Becky at October 12, 2005 1:57 PM Posted to Marketing