October 12, 2005
Business News: Fast Company's 2005 Customers First Awards
Fast Company's Customer Champions:
Whole Foods Market
Their criteria? To find them, FC turned to a panel of experts. As they wrote:
"Armed with their suggestions, we looked deeply into more than 30 names before deciding on 15 finalists. Our criteria? The originality of their practices, the number of times they were nominated, and the freshness of their stories (we love JetBlue, too, but were on the hunt for new names). Once again, we turned to ForeSee Results, a customer-satisfaction measurement firm, to help us administer an online survey. We asked respondents to rate our finalists in four key areas: overall satisfaction, customer service, whether they'd do business with the company again, and whether they'd recommend the brand to others."
Go here to read other articles in the latest issue.
Posted by Becky at October 12, 2005 1:57 PM Posted to Marketing