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September 8, 2005

Business News: Company Brand Rehab

From Knowledge@Wharton:

Martha Stewart, accounting firm KPMG, insurance broker Marsh & McLennan, and Merck, manufacturer of the troubled painkiller Vioxx, are among the most recent examples of companies that face the challenge of restoring damaged reputations. How best to do that?

LINK to rest of article

Posted by Becky at September 8, 2005 11:05 AM Posted to Marketing